Built for UK Financial Advisers

Work Smarter
Not Longer

Save hours with automated, compliant meeting outputs – built for financial advisers, powered by SOFI Codex™.

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Trusted by UK advisers
ISO 27001 FCA-Aligned UK Data Centres
Today's Meetings SOFI Active
Annual Review – J. Hargreaves Suitability Review · ISA & Pension
1h 45m saved
Report ready
New Client – S. Patel Fact-Find · Risk Profiling
Processing…
~2 min
Protection Review – R. Morris Life Cover · Critical Illness
1h 20m saved
Report ready
4h 50m
Admin saved today
100%
Compliance checks passed
20k+
Meetings processed monthly
2hrs
Saved per client meeting
4.7
Trustpilot reviews
84/100
Net promoter score
What SOFI Does

Everything you need to advise with confidence

From the moment a meeting starts to the final signed-off report, SOFI handles the admin so you can focus on what matters – your clients.

Save Time with Expert-Level Efficiency

Save up to 2 hours per client with automated, structured meeting outputs

SOFI captures conversations and turns them into ready-to-use reports – no reformatting, no retyping. Free up hours of post-meeting admin while maintaining precision, speed and professional polish.

Automatic transcription with speaker identification
Structured meeting summaries ready within minutes
Works on Teams, Zoom, Google Meet & in-person
Push outputs directly to your CRM
SOFI – Meeting Output
Meeting Timeline
Meeting recorded & transcribed
J. Hargreaves – Annual Review · 14 Jun 2026
✓ Complete
Key actions extracted
3 action items · 2 documents required
✓ Complete
Suitability report generated
FCA-aligned template applied
⏳ Awaiting sign-off
Client letter drafted
Ready to send
→ Next step
Stay Confidently Compliant

Instantly generate Suitability Reports – without the compliance guesswork

SOFI applies built-in logic flags and custom checklists to catch gaps, ensure completeness, and guide best practice. Choose from a library of FCA-aligned templates – or build your own.

Built-in FCA compliance logic and flag system
Custom checklists tailored to your firm
Library of FCA-aligned report templates
Full audit trail for every client interaction
SOFI Codex™ is trained on 1,000s of hours of financial-specific data: not generic models
SOFI – Compliance Check
Suitability Report – Compliance Review
Risk profile documented ✓ Confirmed
Capacity for loss assessed ✓ Confirmed
Objectives clearly stated ✓ Confirmed
Charges & fees disclosed ✓ Confirmed
Vulnerable customer check ⚠ Review recommended
Template applied Annual Review v3.2
5 / 6 checks passed 1 flag raised
Enhance the Client Experience

Be fully present in every meeting – SOFI captures the rest

Forget typing notes or relying on memory alone: focus on the real conversations. SOFI turns spoken advisory meetings into structured, high-trust outputs – helping you deepen relationships, not just tick boxes.

Head up, fully engaged – no more frantic note-taking
Captures investment jargon and names accurately
Personalised follow-up letters at the click of a button
Access via app on iOS and Android, or via web browser
SOFI – Live Transcript
Live Meeting – S. Patel · New Client
AF
Adviser · 10:04
Your main goal is retirement planning with a target of 2038, and you’re comfortable with moderate risk?
SP
Client · 10:04
Yes. I want to keep my ISA contributions going and maybe look at a SIPP too.
AF
Adviser · 10:05
Perfect. SOFI is capturing all of this – I can stay focused on you.
SOFI Codex™ – Objectives Detected
Retirement (2038) · ISA continuity · SIPP consideration
Institutional Wisdom, Built In

SOFI Codex™: The Institutional Intelligence for Finance AI.

In finance, generic AI simply isn't enough. You need intelligence that speaks your language – with precision, authority, and unwavering compliance. That's why SOFI is powered by SOFI Codex™.

Security & Accreditations
ISO 27001
Recertified annually
UK Data Centres
Data never leaves UK
Encrypted
At rest & in transit
Pen Tested
Independent, annual
Institutional Grade Foundation
SOFI Codex™ is our proprietary knowledge engine, built on decades of deep sector expertise and the collective wisdom of financial best practices.
Unrivalled Contextual Precision
It uniquely understands and preserves the true intent, tone and nuance of complex financial dialogues, beyond just the words.
Embedded Compliance Ethics
Outputs are grounded in strong regulatory understanding and ethical principles, bringing confident compliance.
Scalable Institutional Expertise
Distribute consistent, world-class financial intelligence across your entire organisation, from individual advisers to CIOs.
Simple to Use

Up and running in minutes

No complex setup. No IT department required. SOFI is designed to work the way advisers actually work.

1

Record your meeting

Use the SOFI mobile app, access via desktop, or let SOFI join your Teams, Zoom, or Google Meet call automatically.

2

SOFI analyses it

SOFI Codex™ reviews, transcribes, identifies speakers, extracts key points and flags any compliance requirements.

3

Review your outputs

A structured suitability report, meeting notes and client letter appear in your dashboard within minutes.

4

Send & archive

Approve, edit and send to your client or CRM. Every output is stored securely with a full audit trail.

Trusted by Advisers Across the UK

What UK financial advisers are saying

4.7
Excellent
28 reviews 96% five-star ratings
"Game changer!"

Truly transformative. The output SOFI generates is top quality and has saved us enormous amounts of time. I now have no backlog and I have time to think rather than feel that I am a hamster on a wheel. I wouldn't be without it.

NC
Nick C
November 2025
"Amazing (SJP Practice)"

The accuracy of meeting summaries and quality of follow-up letters have significantly reduced our admin workload and improved consistency across all client communications. SOFI has enabled our team to spend more time on what matters.

FR
Fran
February 2026
✓ Verified
"Couldn't be without SOFI now"

We're a multi adviser practice and we think it saves each adviser around an hour per meeting. Head up speaking with the client instead of trying to capture notes. Easy to use. Fairly priced. Great support. Big fan here.

VK
Vikash Kanani
November 2025
"SOFI has revolutionised my business"

It is an incredible piece of software and the team behind it are incredible. It is now an integral part of my business. I couldn't imagine going back to how things were before.

TO
Tomas O'Neill
February 2026
"Invaluable and Still Improving"

An almost impossibly useful tool for my day-to-day activities as a Chartered Financial Planner in the HNW space. The team are ever supportive, highly-responsive and forever iterating in fashion tailored to customer feedback.

EG
Edward Gascoigne
November 2025
"More Time for Real Conversations"

By creating accurate, structured notes it gives us more time to focus on meaningful conversations that truly support clients' confidence around money. Impressively, SOFI has never been late or taken a day off!

KB
Keith Brace
November 2025
✓ Verified
Thought Leadership

SOFI Insights

AI is reshaping financial advice – reducing admin, improving compliance, and putting advisers back in front of their clients.

FT Adviser
The real capacity crisis in advice firms isn't talent, it's systems

Across the advice sector, capacity pressure is routinely framed as a recruitment problem. Stuart argues the real bottleneck is systemic – and that technology is the only sustainable path out of the admin trap that is holding firms back from growth.

Read article →
LinkedIn
The Power of Consistency

Why consistent process – not occasional brilliance – is the foundation of a scalable advice firm. Stuart on how the best advisers build repeatable quality into every client interaction, and why that discipline is what separates good firms from great ones.

Read on LinkedIn →
LinkedIn
The Coaching Loop

Stuart explores how AI can create a feedback loop that coaches advisers in real time – improving the quality of every client meeting and helping firms raise standards consistently across their entire team, not just their top performers.

Read on LinkedIn →
LinkedIn
We Built a Codex, Not Generic AI

Not all AI is equal. Stuart explains why SOFI is built on Codex – mallowstreet's proprietary intelligence engine trained on years of real regulated advice dialogue – rather than the generic large language models that power off-the-shelf tools.

Read on LinkedIn →
LinkedIn
Is Your Firm Templating Its Way Forward?

Templates offer efficiency – but at what cost? Stuart examines when process standardisation helps advice firms scale, and when it starts to undermine the quality and personalisation that clients expect and regulators demand.

Read on LinkedIn →
FT Adviser
Five critical questions advisers should be asking AI vendors

AI is moving from being a tool advice firms buy to infrastructure they embed. But procurement conversations are not catching up. Stuart sets out the five questions every adviser should be asking before signing up to any AI platform.

Read article →
Podcast Series
SOFI Meets…

The UK's leading voices in pensions, insurance, wealth and investment – step out from behind the headlines. Hosted by Stuart Breyer.

FAQs

Common questions

Everything you need to know before getting started.

Speak to an expert
SOFI securely captures your meeting, generates transcripts and structured data, and analyses them with proprietary AI to identify speakers and extract key points, actions, and summaries. Outputs are securely stored in your web dashboard, and can be pushed to your CRM or used to generate customised letters and reports.
A few minutes. You'll get example meetings and templates to explore, along with step-by-step onboarding guides. Most advisers are fully operational the same day.
Yes. SOFI lets you define your own prompts, templates, and custom reports. You can mirror your firm's existing structure, language, and compliance philosophy – or use our library of FCA-aligned templates out of the box.
We take security very seriously. We recertify our ISO 27001 accreditation annually and use independent penetration testing. All data is stored in UK data centres and encrypted at rest and in transit. Your client data never leaves the UK.
Yes. SOFI can join online meetings on Microsoft Teams, Zoom, and Google Meet automatically. You can also upload recordings or videos. The SOFI mobile apps let you record and upload face-to-face meetings directly.
SOFI supports financial advisers, paraplanners, practice managers, and back-office teams. You can create templates for different scenarios – from detailed fact-finds to annual reviews – so everyone gets the reports and summaries they need.
Get Started

Book a demo

Speak to one of our team and see how SOFI can transform your practice. Provide your details and a member of our team will be in touch.

Live 30-minute demo tailored to your firm's workflows
See real outputs from meetings like yours
FCA compliance walkthrough specific to your advice model
No IT setup required – get started the same day
AddressMallowstreet Limited, 1st Floor, 4-6 Throgmorton Avenue, London, EC2N 2DL
HoursMonday – Friday, 8:30am – 5:30pm
Book a Demo
A member of our team will be in touch within one business day.

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